Just to recap for those of you who don't already know about the AFA's list, every holiday season they organize a boycott of companies that don't use the word "Christmas" enough in their December advertising. They've compiled a list of national retailers and organized them into color-coded categories for easy boycotting.
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
Every year they promise that they're going to "continually update the list" but it never really seems that they do any actual research to update it. Poor Victoria's Secret has repeatedly been on the red list of anti-Christmas companies even though they're not very anti-Christmas at all.
Obviously, we don't agree with the AFA's belief that "Christmas" must be recognized by retailers and non-religious companies. We much prefer the all-inclusive "holiday" to "Christmas". But if the AFA is going to take a stand, they should at least do the research to back up their claims. Now, we could understand the AFA not loving Victoria's Secret for other reasons, but they're off base on this one but every year they refuse to update the list. (Check out our coverage from 2010 and 2009.) So once again we will prove why...
Let's take a look at a few screenshots from their website, as well as a few photos from their current catalogs and you tell us if they're "anti-Christmas":
Clearly this is a company that hates Christmas, right? You can see how they refuse to recognize this very special holiday and avoid using the term 'Christmas' at all costs. Whatever, AFA. If you're going to take the step of calling for some of these companies to be boycotted, we don't think it's too much to ask that you at least get you research right before you do.
We suspect that Victoria's Secret is on the list for reasons that have very little to do with their Christmas advertising and much more to do with the fact that they sell sexy lingerie. Just look at how wrong they were about the company that owns Victoria's Secret, Limited Brands last year. This year they've moved them to the red list, but Bath and Body works is still in the yellow. Do they not realize that Limited Brands owns both companies and doesn't sell anything themselves, therefore doesn't have any individual advertising?