We appreciate that you're finally acknowledging the fact that not all women in the world are white or look the same or have the same skin care issues. However, your "Sexy, Glowing Skin Secrets" article really misses the mark.
1. "Caucasian" is not an ethnicity.
It's a race. (Although even the U.S. Census doesn't use the word "Caucasian", they use "white".) Although a lot of people feel that race is a socially constructed concept, it usually includes physical characteristics such as skin color. On the other hand, the term "ethnicity" implies a shared background, genealogy, or cultural history.
2. Not all White women have the same skin tone or skin care needs.
The model for the article is an image of stereotypical white beauty - blonde hair, blue eyes - and the concealer guide recommended "pinkish beige" to cover up freckles on Caucasian skin. I personally identify as white (and I might be the palest white person on earth for that matter), but the color base of my skin tone is more yellowish/olive. A very very very pale yellowish/olive but still... no "pinkish beige" for me. When I do get some color (or when I used to) I definitely don't freckle, so basically this entire article was useless to me.
3. Not all "Hispanic" women share the same race.
I personally know quite a few "Hispanic" women who identify as white, some who identify as black, etc. The 2010 U.S. Census clearly distinguishes "Hispanic, Latino or Spanish origin" from race. According to the Census, "Hispanic" or "Latino" are cultural (and language) designations, not genetic and not always "racial". In the Census, people who identify their origin as Spanish, Hispanic, of Latino may be of any race.
4. Not all "Hispanic" women have the same skin tone or skin care needs.
Here's just a sampling of women in the entertainment industry (we chose this category because of the abundance of photos available for each of them) who are of Hispanic/Latina origin...
5. Not all "Asian" women share the same skin tone or skin care needs.
There are so many different countries and cultural groups in Asia. The 2010 U.S. Census actually lists nine separate categories in place of the usual "Asian" (plus two "Other" choices).
7. Not all "African-American" women share the same skin tone or skin care needs.
Do I need to explain this one too? Or have I made my point by now? Women who identify as Black, African-American, or Afro-Latino don't all look exactly the same, or even remotely the same. Black women, (like women of the other three categories mentioned above) come in a wide array of skin tones and colors.
8. There are some races or (or so called "ethnicities") left out of this list.
What about American Indian or Native Alaskan women? What about women of Middle Eastern origin? What about all the other varying shades of skin tones and features that women in the United States possess other than the four examples they gave in this article? Do they not exist in the world of Cosmo or do they just not have any skin care concerns?
You could make the argument that some of those women might fit into skin tone and characteristics of some of the categories they did give... which basically brings me to my next point:
9. Why did the categories have to be based on race (or so-called "ethnicity") in the first place?
I've seen plenty of beauty articles where it was just divided by skin tone or color, etc. Since the examples they gave are clearly not racially accurate for every woman - and so many people today consider themselves to be part of more than one ethnic group or racial background - it would've made much more sense to skip the generalizations altogether.
10. What's so horrible about freckles anyway?
I understand being concerned about skin spots and sun damage, but when did freckles become a horrible beauty concern? Some people even think they're cute. We're all for protecting yourself from UV rays and taking care of your skin... but come on, this is a little ridiculous. Go ahead, protect your skin but what ever happened to being happy with yourself, even if that includes being prone to freckles. Oh wait, it's Cosmo, that's right, the magazine devoted to not being happy with yourself.
We have to give you credit, Cosmo, for finally acknowledging that there are more than just white women out there. Recently you also accepted that there are married women and some day maybe you'll admit the existence of lesbians (other than on television). But we're thinking maybe it's better if you don't try to be more diverse if this is the way you're going to do it.
I guess it was a mistake to expect more awareness and sensitivity from the magazine that thinks it's hilarious to refer to an animal print fashion trend as "jungle fever".