[For those who don't want to waste 30 seconds of their life watching or are pretending to do work right now, let me sum up: Metamucil wants us to primp, coif, gussy up, and beautify our insides. Apparently Metamucil may help to lower cholesterol, so that will make us more heart-healthy and therefore beautiful. There is no mention of what Metamucil is or what it is actually supposed to be used for.]
I love that Metamucil is trying to get away with this vague repositioning of itself as a "beauty product" for women. On their website they say that they've added "fiber supplement" as a new usage option on their package directions. Why?
The product itself has not changed. The label has changed. The Food and Drug Administration (FDA) approved a health claim for foods and dietary supplements that recognizes that diets containing soluble fiber from psyllium husk, as in Metamucil, may reduce the risk of heart disease by lowering cholesterol when included as part of a low-fat diet. The label now provides this information on how Metamucil can be used as a dietary fiber supplement and as a fiber laxative for regularity.
How does Metamucil work for laxation?
Metamucil contains a bulk-forming fiber without any chemical stimulants. The active ingredient, psyllium, is a harvested grain that absorbs and holds moisture. This causes the psyllium to swell, supplying the necessary bulk to help form an easily eliminated stool. Metamucil will not cause immediate evacuation but generally produces an effect in 12 to 72 hours.
This is condescending advertising at its best. "All we have to do is say that something is a beauty product, even if it clearly isn't, and plenty of gullible women will fall for it." It's a laxative. Maybe it lowers your cholesterol, maybe it doesn't, but it's still Metamucil. It's for constipation. It's not glamorous or feminine or sexy, and colorful packaging and berry flavoring (hopefully) isn't going to convince too many women that it is.
Listen, Metamucil. No offense, but you can suck it. It's bad enough that women already have to watch commercials about how low fat yogurt is 'orgasm good' or how we should be on special magical birth control so that we can venture out of the house when we have our periods. We don't need this too. Thanks, but we just want to watch Rock of Love in peace.